Even if your home is in excellent condition, most sellers decide to make a few quick improvements before listing their home. The goal is to make your house neutral enough to appeal to a wide range of buyers while simultaneously remaining memorable. Some of the most common ways to prepare your home for the market include:
It might also make sense to complete bigger home maintenance tasks like repainting, landscaping, or replacing outdated fixtures as well. In most markets, these upgrades bring faster sales and higher prices that make the extra effort well worth it!
Once your house is ready to present to buyers, we can take the listing photos, set an asking price, and officially list your house for sale.
Setting an appropriate asking price is critical. If your price is too low, you risk leaving money on the table. If your price is too high, buyers won’t take your listing seriously.
Many sellers believe that should list at an above-average price to leave room for negotiations. But this strategy almost always backfires. First, pricing too high could mean your listing gets filtered out of online searches for buyers looking in a certain price range. And when buyers’ agents see an overpriced listing, they often dismiss the listing, thinking the sellers aren’t really motivated to sell. You might think you can just lower the price after a few weeks, but by then, the novelty of your new listing will have worn off, and (even worse), buyers and their agents may think there is something wrong with the house.
Listing your house on the MLS (Multiple Listing Service) notifies buyers that your house is officially for sale. In most markets, only licensed real estate agents can list homes on the MLS. This is one of the main reasons to hire a real estate agent: agents help you reach a wide range of potential buyers that you just can’t reach when you try to sell on your own.
Study after study confirms that hiring a real estate agent to sell your house is better than attempting to sell on your own. Yes, you’ll have to pay real estate fees of 5-6% of the sale price, but homes listed by agents nearly always sell for enough to more-than-cover the real estate fees. By hiring an agent, you’ll save yourself a ton of time and frustration, and you’ll likely walk away with more money in your market than if you had tried the for sale-by-owner route.
Finding a qualified buyer typically requires a lot more than simply listing your home on the MLS. Good listing agents actively market your listing to their own network of buyers, as well as to their colleagues, who can notify their buyers of your listing.
Agents also promote your listing through marketing channels like social media, house hunting websites, mailers, brochures, flyers, email blasts, and local publications.
As offers come in, you have the option to:
In a hot market, you might get multiple offers within the first week. In a cool market, it could take more than a month to get a single offer. Deciding to accept, reject, or counter is largely about market conditions. The plan is to get you the best price and the best terms that market conditions will allow.
Once you have an accepted offer, your house is officially under contract! The contract period typically lasts between 30 and 60 days, which is long enough for the buyers to complete their due diligence, which includes:
Did you know that around 93% of sellers use a real estate agent to sell their homes? Hiring an agent results in faster sales and higher sales prices. And it saves you untold time, energy, frustration, money, and liability.
We love helping sellers get the best price and best terms for their homes! And we’re always happy to answer your questions about the selling process. Please contact us any time we can be of service.
It’s our goal to provide you with peace of mind and guidance every step of the way. Schedule your strategic planning consultation today!Contact Us